Dear Friends of Classical Music Rising:
It was great seeing so many people from classical stations at the Public Radio Program Directors conference in Phoenix! There were many millennial faces among the conference attendees, and I particularly enjoyed the presentations detailing listening trends to public radio and other audio. The Radio Research Consortium’s Dave Sullivan noted in his overview that the number of weekly listeners to Classical public radio is up 9% from Spring 2012 to Spring 2015. When combined with mixed format stations (Classical/Jazz and Classical/News & Info) there are 11 million weekly listeners to classical music on public radio.
Download Classical Music Rising’s Classical Music Public Radio fact sheet on Audience – and view the State of Play presentation for more Classical radio listening trends.
How can classical stations promote health and healing? Read on…
Wende
Wende Persons, Managing Director
Classical Music Rising | www.classicalmusic.wpengine.com
[email protected] | cell: 917-691-1282
MPR Teams Up With the Mayo Clinic
Minnesota Public Radio and the Mayo Clinic are promoting health and healing through a unique partnership, reports Current. “Research has shown that the benefits of listening to music include improved pain control and lowered anxiety and blood pressure. So MPR will curate a playlist of classical music compositions for the listening pleasure of patients at Mayo Clinic hospitals in Arizona, Florida, and Minnesota.” The playlist features selections from the “Relax” stream on American Public Media’s YourClassical.org.
PRX’s Podcast Training Program
Attention classical stations! PRX CEO Kerri Hoffman unveiled Project Catapult at PRPD, an innovative podcast training program with public media stations, made possible by a $1 million grant from the Corporation for Public Broadcasting. Will a classical music public radio station be among the five stations selected to participate? Read about Project Catapult – and apply by November 2.
Election Day Countdown: Musicians in the White House
How does a music station cover a Presidential election? During the Democratic National Convention in Philadelphia, WRTI presented Music of the Presidents. Working from an online timeline, Kile Smith and Maureen Malloy compiled a doc of classical and jazz music that has been performed at the White House – and the great artists who played and sang for the Presidents. Music director Jack Moore used it for generating programming ideas, and on-air hosts to frame their comments. Click here for the Google doc and create your own playlists as Election Day draws near.
Spark! Radio Blog
Congratulations to Ken Mills on the second anniversary of his SPARK blog! I recommend it as a great daily source for news, analysis and stats for noncommercial media, including classical public radio stations. Explore SPARK here.
Jobs: Classical Station Opportunities
Broadcast Producer Manager/Assistant Program Director. KBAQ, your Classical Companion in Phoenix, AZ is hiring a Broadcast Producer Manager who will serve as an Assistant Program Director. Learn more/apply (by October 11).
Program Director: Interlochen Public Radio. Interlochen Center for the Arts, one of America’s most prestigious institutions for arts education, performance and fine arts is seeking to hire a Arts & Culture Program Director for Interlochen Public Radio. Learn more.
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About Classical Music Rising
Classical Music Rising is a collaborative project managed by the Station Resource Group of leading classical stations to shape the future of classical music radio as the field confronts evolution in delivery across multiple broadcast and digital platforms, demographic and cultural change, and significant disruption throughout the music industry. The initiative centers on strategy, innovative tactics, and collective action – all informed by ongoing research and analysis. Read the full project description.