What we can learn about classical radio audiences – who they are, why they listen, and how they listen – provides the foundation for Classical Music Rising’s audience growth initiatives.

Michael Barone (left) hosting WXXI’s Pipedreams Live Theater Organ concert at the Rochester Auditorium Theater.

The Value and Values of Classical Music Radio

  • Excerpts from SRG and PRPD Qualitative Research.


State of Play

  • August 2017 snapshot of classical radio by SRG’s Tom Thomas and Terry Clifford, featuring audience analysis from Walrus Research.


Public Radio Classical Audience

  • A report from NPR Audience Insights, comparing hour-by-hour listening in 2016 to 2012.


Coleman Insights Study on Classical Music Radio

  • Executive Summary for Radio Research Consortium (Feb 2014)
  • Participating stations: KBAQ/Phoenix, KSJN/Saint Paul, KUSC/Los Angeles, WDAV/Charlotte