What we can learn about classical radio audiences – who they are, why they listen, and how they listen – provides the foundation for Classical Music Rising’s audience growth initiatives.

Michael Barone (left) hosting WXXI’s Pipedreams Live Theater Organ concert at the Rochester Auditorium Theater.

State of Play

  • A presentation by SRG’s Tom Thomas and Terry Clifford, featuring audience analysis from Walrus Research.


Public Radio Classical Audience

  • A report from NPR Audience Insights, comparing hour-by-hour listening in 2016 to 2012.