What we can learn about classical radio audiences – who they are, why they listen, and how they listen – provides the foundation for Classical Music Rising’s audience growth initiatives.

Michael Barone (left) hosting WXXI’s Pipedreams Live Theater Organ concert at the Rochester Auditorium Theater.

The Value and Values of Classical Music Radio

  • Excerpts from SRG and PRPD Qualitative Research.


State of Play

  • August 2017 snapshot of classical radio by SRG’s Tom Thomas and Terry Clifford, featuring audience analysis from Walrus Research.


Public Radio Classical Audience

  • A report from NPR Audience Insights, comparing hour-by-hour listening in 2016 to 2012.


Coleman Insights Study on Classical Music Radio

  • Executive Summary for Radio Research Consortium (Feb 2014)
  • Recommendations from this key study include directing resources into external advertising to build classical station awareness, positioning the station as a source of relaxation and stress relief, and much more…


PPM Insights

  • Lessons learned from Nielsen Portable People Meter data and tips for PPM users – Scott Williams, Director of Research, KBAQ and KJZZ, Phoenix (Feb 2017)



Ten lessons learned from the Millennial Research Project

  • Research led by Jacobs Media and initiated by PRPD to help the public radio system better understand the opportunities and challenges presented by Millennials