With guidance and active participation from Classical Music Rising’s Steering Committee and local classical station partners, we are pursuing three broad outcomes
- A renewed strategic vision for classical music radio – anchored in public service, designed to reach more diverse audiences, and bridging the enduring strength of broadcast radio, the growing power of digital media, and the direct connections of in-person activities.
- Development, adoption, and implementation of focused, results-oriented tactics that lead to stronger public service for individual organizations and the classical music radio field as a whole.
- Partnerships and collaborations – more robust interactions with and within communities, better connections among local efforts across the country, and alliances within and outside public media that foster effectiveness and efficiency.
Read the full project description.