Branding, Marketing & Promotion to foster greater use of our programming and services.
Marketing
Created by VIA Studio, courtesy of Louisville Public Media
Classical Spark
Classical Spark Project Description
- A tune-in campaign to increase listening and listener support
Classical Spark: Best Practice Guide to Effective On-air Positioning and Promotion
Classical Spark PowerPoint Presentation
- PRPD 2017 (Craig Curtis & Wende Persons)
Classical Spark #1: Getting Started
Classical Spark #2: Calculating OES For Your Station
Classical Spark #3: Scheduling Promos (sample templates)
Classical Spark #4: What Stations Are Doing (examples – PowerPoint presentation)
Classical Spark #5: Promoting From News To Music
Classical Spark #6: Thanks, Holiday Promos, etc.
Classical Spark #7: Reflecting on Classical Spark
NPR Radio Programming Best Practice Cheat Sheet
- Essential station promotion guidelines in a one-page nutshell, with thanks to NPR Programming
MARKETING CAMPAIGNS
Branding & Marketing for Classical Radio
- PRPD panel September 2016 – with external marketing campaign examples from WDAV/Charlotte, KBAQ/Phoenix, KDFC/San Francisco, KUSC/Los Angeles, WUOL/Louisville, and All Classical Portland.
Marketing Awareness Campaigns
- Classical Music Rising Partner meeting August 2016
- Making the case for investing in marketing to build classical station branding and awareness (Wende Persons)