Marketing

Branding, Marketing & Promotion to foster greater use of our programming and services.

Created by VIA Studio, courtesy of Louisville Public Media

Classical Spark

Classical Spark Project Description

  • A tune-in campaign to increase listening and listener support

 

Classical Spark: Best Practice Guide to Effective On-air Positioning and Promotion

 

 Classical Spark PowerPoint Presentation

  • PRPD 2017 (Craig Curtis & Wende Persons)

 

Classical Spark #1: Getting Started

 

Classical Spark #2: Calculating OES For Your Station

 

Classical Spark #3: Scheduling Promos (sample templates)

 

 Classical Spark #4: What Stations Are Doing (examples – PowerPoint presentation)

 

Classical Spark #5: Promoting From News To Music

 


 NPR Radio Programming Best Practice Cheat Sheet

  • Essential station promotion guidelines in a one-page nutshell, with thanks to NPR Programming

 


MARKETING CAMPAIGNS

 Branding & Marketing for Classical Radio

  • PRPD panel September 2016 – with external marketing campaign examples from WDAV/Charlotte, KBAQ/Phoenix, KDFC/San Francisco, KUSC/Los Angeles, WUOL/Louisville, and All Classical Portland.

 

  Marketing Awareness Campaigns

  • Classical Music Rising Partner meeting August 2016
  • Making the case for investing in marketing to build classical station branding and awareness (Wende Persons)