Branding, Marketing & Promotion to foster greater use of our programming and services.

Created by VIA Studio, courtesy of Louisville Public Media

Classical Spark

Classical Spark Project Description

  • A tune-in campaign to increase listening and listener support


Classical Spark: Best Practice Guide to Effective On-air Positioning and Promotion


 Classical Spark PowerPoint Presentation

  • PRPD 2017 (Craig Curtis & Wende Persons)


Classical Spark #1: Getting Started


Classical Spark #2: Calculating OES For Your Station


Classical Spark #3: Scheduling Promos (sample templates)


 Classical Spark #4: What Stations Are Doing (examples – PowerPoint presentation)


Classical Spark #5: Promoting From News To Music


 NPR Radio Programming Best Practice Cheat Sheet

  • Essential station promotion guidelines in a one-page nutshell, with thanks to NPR Programming



 Branding & Marketing for Classical Radio

  • PRPD panel September 2016 – with external marketing campaign examples from WDAV/Charlotte, KBAQ/Phoenix, KDFC/San Francisco, KUSC/Los Angeles, WUOL/Louisville, and All Classical Portland.


  Marketing Awareness Campaigns

  • Classical Music Rising Partner meeting August 2016
  • Making the case for investing in marketing to build classical station branding and awareness (Wende Persons)