Branding, Marketing & Promotion to foster greater use of our programming and services.

Created by VIA Studio, courtesy of Louisville Public Media


 Branding & Marketing for Classical Radio

  • PRPD panel September 2016 – with external marketing campaign examples from WDAV/Charlotte, KBAQ/Phoenix, KDFC/San Francisco, KUSC/Los Angeles, WUOL/Louisville, and All Classical Portland.


  Marketing Awareness Campaigns

  • Classical Music Rising Partner meeting August 2016
  • Making the case for investing in marketing to build classical station branding and awareness (Wende Persons)